Posts
Keep your content platform-neutral: the words, the media, the link. Each place it runs follows the original until you give it copy of its own.
Campaigns
Group work across platforms under one initiative with dates and a planned budget, so a launch reads as one thing.
Placements
Each post, ad, ad group or campaign on each account is one placement, with its real status from the platform, including review and rejection.
Comments
Read comments and direct messages from your connected accounts, then reply or hide them, where the platform allows it.
Metrics
Daily numbers rolled up by post, campaign or connection. Unknown stays unknown instead of showing as zero, and currencies aren't mixed.
Your AI tools
Use the built-in assistant, or connect an AI app that supports MCP, with the same permissions you have.
Nothing spends without you
Ads are created paused. Activating one or raising a budget takes a permission your organization grants, and the assistant is instructed to ask for your go-ahead on that specific change first: which ad, how much, how often. You can give most of your team everything except that permission.